Down-ballot races create a unique challenge. In a presidential election, voters are not turning out to vote for appellate court judge. If your campaign is not the marquee race, different strategies and techniques must be used to win.
ask another of our clients - Bob Massie,
an outsider, with little money, who had never run for
political office but who, with our help, captured the
nomination for lieutenant governor in one of the toughest
states to break into Massachusetts.