DOWN-BALLOT
Down-ballot races create a unique challenge. In a presidential election, voters are not turning out to vote for appellate court judge. If your campaign is not the marquee race, different strategies and techniques must be used to win.

Just ask another of our clients - Bob Massie, an outsider, with little money, who had never run for political office but who, with our help, captured the nomination for lieutenant governor in one of the toughest states to break into ­ Massachusetts.