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The Campaign Network is a strategic
communication company specializing in direct mail.
The Campaign Network's
communication and campaign specialists work with Democratic candidates,
labor unions, and progressive political organizations throughout
the United States. We are a team of experienced professionals
with more than 50 years of combined experience. We know how to
develop a plan, craft a message, move key constituencies, organize
supporters, and execute a winning strategy.
We're
passionate, committed, and serious about the art of political
communication.
In 2004, The Campaign Network was chosen
to be part of the Democratic National Committee's mail consortium
for John Kerry's presidential campaign. Among
the nearly 100 pieces of mail submitted from the nation's top
eight firms, The Campaign Network's mail tested highest among
focus groups, including the #1 ranked piece. Our
pieces were consistently cited for strong visuals and creative
copy. The Campaign Network went on to create and deliver all the
Kerry/Edwards 2004 and Democratic Coordinated Campaign mail in
New Hampshire - the only state to go from Red to Blue in the 2004
presidential election.
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We have nothing against Washington. In fact, we have a lot of friends there... we've helped elect
many of them. We just believe that we are a better firm because we live and work outside the Beltway. After all, our challenge is to talk to people about what they want to think about least - politics. It's not about making people care; it's about reminding people why they care. It's about communicating a message in an instant. It’s about crafting language and images that awaken the mind... that recognize the readers' hopes, dreams and frustrations. The Campaign Network is proud
to have been honored by our peers with 20 Pollie Awards for excellence in political communication.
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We understand Democratic politics and campaigns: the tight
timeframes, the problems and conflicts, the compromises that
are sometimes necessary to make things work. We have fought
some of the toughest battles for Democratic candidates and
causes across the country. And we have succeeded in some of
the most difficult situations and in some of the most challenging
locations.
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We're
battle-tested. We've worked on campaigns as field directors,
campaign managers and press secretaries. We know how persuasion
mail works within a larger campaign context and how to communicate
with the voters you are trying to reach.
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We
have years of experience identifying which constituencies
are persuadable and which are not. We know how to use every
conceivable medium to communicate a campaign's message. From
"free media" to telephone and door-to-door direct
voter contact. From brochures and high impact direct mail
to outdoor advertising and passer cards.We don't spend all
our time only talking to the insiders at the top of the message
pyramid we know how to reach real voters. We know how to
speak to them about the issues they care about. And we know
how to get them to the polls.
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